Wine cooling,In the beginning, there was the wine cooler, and it was good. I love mixing wine with other drinks like iced tea and fruit drinks.
But somewhere along the way, we were betrayed. What used to be called "wine coolers" were now just "coolers". Examine the label and you’ll see that they are a "flavored malt beverage" or "flavored beer". What happened? Why no more wine? Did it merely become cheaper to make "flavored beer" than genuine wine coolers?

Acceptance // Jun 19, 2011 at 9:54 pm
I don’t think they ever were made out of wine. They’ve pretty much always been a malt beverage – they probably had to change the packaging to reflect this.
jacj ainshowor // Jun 19, 2011 at 9:54 pm
i love wine coolers cant wait
maryhorton8563@sbcglobal.net // Jun 19, 2011 at 9:54 pm
Hey Dude,
Make your own I do. Zinfandel and Vault zero is pretty tasty
karen wonderful // Jun 19, 2011 at 9:54 pm
There are a few states in this great country where only beer is allowed to be sold. Could that be the reason?
1/2 pint // Jun 19, 2011 at 9:54 pm
they got expensive to buy. 4 or 6 for $6.00 or so dollars.no thank you!!!!!!!!!!!!!!
CuteChubbyGirl // Jun 19, 2011 at 9:54 pm
Yes, I associate it with the thinning of America. It’s everywhere now.
Libby L // Jun 19, 2011 at 9:54 pm
I hate wine coolers. They are too sweet.
naNA // Jun 19, 2011 at 9:54 pm
Wine coolers turn me into a mean drunk.
snazzy_me // Jun 19, 2011 at 9:54 pm
my mom used to drink those, and now they have some cheap-look alike that doesn’t have the same name, but looks like em.
PittCaleb // Jun 19, 2011 at 9:54 pm
1) Because no men ever drank them
2) Because the female drinkers of them realized they were lame too
After the wine coolers ‘disappeared’ Zima came along. I wonder if that’s still around…
BTW, if you recall the original ads with those 2 old guys "Bartles & James" commercials where 2 folksy guys would banter back and forth and end with "we thank you for your support." ?
Bartles & James was produced by Earnest & Julio Gallo whos phrase, at the time, was "we sell no wine before its time"
Something there just didn’t make sense – like Ruth’s Chris steakhouse selling McDonalds Burgers. Perhaps this is why they disappeared.
shiraz_princess // Jun 19, 2011 at 9:54 pm
Canada cooler
California cooler
are both wine coolers
if you really like wine coolers try this
one bottle modest white
one can frozen peach punch, thawed ( or your favourite
juice punch) .
4 ounces amber rum or vodka
soda water to taste
baysal // Jun 19, 2011 at 9:54 pm
Thanks god, we still have ciders, wine coolers in Türkiye in other case how can we stand these summers. If you want I can send you some this is real. Not joking. Contact me.
Baysal
irene // Jun 19, 2011 at 9:54 pm
Yes the idea of more wine on the shelves bored people.
kootie33 // Jun 19, 2011 at 9:54 pm
whocares
FELINELOVER // Jun 19, 2011 at 9:54 pm
You ar eso right iam a label reader. They do use beer insteado f wine thats why i haven’t liked the taste so I read a label On Seagrams wine coolers.I think you are right ,it is probally cheaper.That is sooo sad,when you grow to
like a food product they cange it…Wht can’t they keep things the way they are?
They should call them Beercoolers instead…