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Whatever happened to wine coolers?

June 19th, 2011 · 15 Comments · Wine & Accessory Sources

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Wine cooling,In the beginning, there was the wine cooler, and it was good. I love mixing wine with other drinks like iced tea and fruit drinks.

But somewhere along the way, we were betrayed. What used to be called "wine coolers" were now just "coolers". Examine the label and you’ll see that they are a "flavored malt beverage" or "flavored beer". What happened? Why no more wine? Did it merely become cheaper to make "flavored beer" than genuine wine coolers?

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15 Comments so far ↓

  • Acceptance

    I don’t think they ever were made out of wine. They’ve pretty much always been a malt beverage – they probably had to change the packaging to reflect this.

  • jacj ainshowor

    i love wine coolers cant wait

  • maryhorton8563@sbcglobal.net

    Hey Dude,
    Make your own I do. Zinfandel and Vault zero is pretty tasty

  • karen wonderful

    There are a few states in this great country where only beer is allowed to be sold. Could that be the reason?

  • 1/2 pint

    they got expensive to buy. 4 or 6 for $6.00 or so dollars.no thank you!!!!!!!!!!!!!!

  • CuteChubbyGirl

    Yes, I associate it with the thinning of America. It’s everywhere now.

  • Libby L

    I hate wine coolers. They are too sweet.

  • naNA

    Wine coolers turn me into a mean drunk.

  • snazzy_me

    my mom used to drink those, and now they have some cheap-look alike that doesn’t have the same name, but looks like em.

  • PittCaleb

    1) Because no men ever drank them
    2) Because the female drinkers of them realized they were lame too

    After the wine coolers ‘disappeared’ Zima came along. I wonder if that’s still around…

    BTW, if you recall the original ads with those 2 old guys "Bartles & James" commercials where 2 folksy guys would banter back and forth and end with "we thank you for your support." ?

    Bartles & James was produced by Earnest & Julio Gallo whos phrase, at the time, was "we sell no wine before its time"

    Something there just didn’t make sense – like Ruth’s Chris steakhouse selling McDonalds Burgers. Perhaps this is why they disappeared.

  • shiraz_princess

    Canada cooler
    California cooler
    are both wine coolers
    if you really like wine coolers try this
    one bottle modest white
    one can frozen peach punch, thawed ( or your favourite
    juice punch) .
    4 ounces amber rum or vodka
    soda water to taste

  • baysal

    Thanks god, we still have ciders, wine coolers in Türkiye in other case how can we stand these summers. If you want I can send you some this is real. Not joking. Contact me.

    Baysal

  • irene

    Yes the idea of more wine on the shelves bored people.

  • kootie33

    whocares

  • FELINELOVER

    You ar eso right iam a label reader. They do use beer insteado f wine thats why i haven’t liked the taste so I read a label On Seagrams wine coolers.I think you are right ,it is probally cheaper.That is sooo sad,when you grow to
    like a food product they cange it…Wht can’t they keep things the way they are?
    They should call them Beercoolers instead…

 

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