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Outstanding Businesses Panel Discussion: The Crown Wine Cellars vision was initiated in 2001, when Mr Jim Thompson, Chairman of the Crown Worldwide Group and Mr Gregory De ‘Eb, a former career diplomat, decided to create the first professional wine cellar facility and private clubhouse in Asia. Mr De ‘Eb moved to Hong Kong and changed career in 2002, developing the Crown Wine Cellars concept: to establish a wine cellar facility on par with the best available anywhere else worldwide.